Ford reported its second quarter financials yesterday, and Fiat Chrysler reports them tomorrow. While Ford impressed Wall Street with record profits and its best financial statement since the turn of the century, its performance on US dealer lots was lackluster, especially compared to Fiat Chrysler.

Ram-v-Ford-Detroit-Web

FCA’s sales volume grew by 5.9% in the second quarter of 2015. Chrysler brands rose by 6.6%, twice the rate of the total market.

Ford, on the other hand, grew at just over half the industry rate and even that took a double-digit improvement in Lincoln sales. While the industry grew by 3.3%, the Ford brand only grew by 1.3%.

In short, FCA US gained market share; Ford lost it.
Sales VolumeMarket Share
Q2/2014Q2/2015ChangeQ2/2014Q2/2015Change
FCA US544,159576,2895.9%12.31%12.62%0.31%
Chrysler Brands530,612565,4266.6%12.00%12.38%0.38%
Chrysler68,58588,31528.8%1.55%1.93%0.38%
Dodge161,700133,631-17.4%3.66%2.93%-0.73%
Jeep186,963222,94019.2%4.23%4.88%0.65%
Ram113,364120,5406.3%2.56%2.64%0.08%
Fiat/Alfa13,54710,863-19.8%0.31%0.24%-0.07%
Ford685,097696,4191.7%15.50%15.25%-0.25%
Ford662,178670,7851.3%14.98%14.69%-0.29%
Lincoln22,91925,63411.8%0.52%0.56%0.04%
Industry4,420,7104,566,6663.3%N/AN/AN/A
The difference between key vehicles for the two companies is even more pronounced. Every Mopar other than the Dodge Charger and Jeep Grand Cherokee easily outpaced the industry, while every Ford came up short.
KEY VEHICLES
Sales VolumeMarket Share
Q2/2014Q2/2015ChangeQ2/2014Q2/2015Change
Chrysler 20014,68957,417290.9%0.33%1.26%0.93%
Dodge Charger24,81124,543-1.1%0.56%0.54%-0.02%
Jeep Cherokee44,33657,21329.0%1.00%1.25%0.25%
Jeep Wrangler51,06360,33218.2%1.16%1.32%0.17%
Jeep Grand Cherokee48,77549,7031.9%1.10%1.09%-0.01%
Ram Pickup106,954111,2054.0%2.42%2.44%0.02%
F-Series192,467179,868-6.5%4.35%3.94%-0.42%
Fusion87,92081,688-7.1%1.99%1.79%-0.20%
Escape81,58579,144-3.0%1.85%1.73%-0.11%
Explorer58,39256,717-2.9%1.32%1.24%-0.08%
Focus69,05364,085-7.2%1.56%1.40%-0.16%
While Fiat Chrysler is unlikely to report profits on the scale achieved by Ford, and the company has to deal with a $70 million fine and $20 million in potential buyback costs, there should be some good news for investors tomorrow.