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Jeep star of FCA Asia

by David Zatz on

Jeep was responsible for a stunning 55% of Asia-Pacifica Fiat Chrysler sales in the second quarter, according to the company’s financial results. While the group’s sales fell by 20% (by revenue) from the prior year, mostly due to hits in China (27%) and Australia (9%), it did have gains in India (12%) and Japan (2%) which outperformed the market.

china

Jeep sales are expected to increase in China once domestic production begins and a new dealer channel is set up in coordination with partner GAC. China penalizes imported cars heavily, favoring domestic production — which must be done as a joint venture, since foreign companies are not allowed to own more than half of any production facility in China.

By volume, Fiat sales plummeted in the Asia-Pacific region by a whopping 36%. By comparison, Jeep sales fell 7% and Dodge sales fell 8%.  Net revenues were up slightly, ending up at €1.5 billion on 46,000 units — reflecting more gross revenue per unit.


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