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John Herlitz’s Hemi ’Cuda up for grabs (fixed)

by David Zatz on

Mecum Auctions is presenting “the king of American muscle cars,” a rare 1970 Plymouth Hemi Cuda Convertible estimated to be worth $2.5 to $3 million, at its August 13-15 auction in Monterey, California.

1970 Plymouth Barracuda

Only 14 Hemi ’Cuda convertibles were made in 1970, nine of which had an automatic.

John Herlitz designed the front end of the car and leased this particular one at the age of 27. According to fellow designer Diran Yazejian, Mr. Herlitz moved to a Plymouth Satellite, which he had designed, for the 1971 model year.

“In the Spring of 1968, both he and I, on the same day, were promoted to Studio Manager level, he in Plymouth and I in Dodge, which made us eligible to lease company vehicles ordered per our specifications.”

John Herlitz Cuda

The car was restored in 2002 by Cummins Restorations and still has a factory broadcast sheet documenting its origin as an executive lease or demonstrator; it was ordered with nearly every available option and finished in triple black.

Bidders may register to buy it at, for a fee of $100. The auction is open to the general public for $25 per person (children under 13 are free). 18 hours of the auction will be broadcast on NBC Sports and will have a stream of the entire auction.

Shaker Hemi

Note: Thanks to Terry Parkhurst for the story. Photos are provided under a Creative Commons 3.0 License and may be used exclusively for editorial content with credit provided to Mecum Auctions as the image source. Use for any and all commercial purposes is prohibited. In order to maintain the integrity of the photos, any alteration beyond resizing or minor cropping is also prohibited.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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