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AN: Alfa SUV finished… Dodges, Jeeps may follow

by David Zatz on

It’s nearly impossible for an automaker to thrive without an SUV these days, resulting in BMW, Porsche, and, soon, Maserati SUVs. Now, the Giulia-based Alfa Romeo SUV is, according to Automotive News Europe, ready for testing.

CEO Sergio Marchionne said it would be Alfa Romeo’s second vehicles on the company’s new rear wheel drive architecture,  and will be sold late in 2016. It is likely to keep the midsize format of the Giulia, since that would require the least work while hitting the heart of the upscale-crossover market.

logo-alfa-Ferrari

The new rear drive architecture is likely to be used by Dodge and, possibly, Jeep.  Maserati may also replace its current Chrysler-based (but heavily modified) platform/architecture with the newer design. It was created to range from compact to large cars and could help set Dodge apart by making it a true lower-cost alternative to BMW, with rear wheel drive across the line.  It could also help Jeep replace the XJ Cherokee, though that would like not happen until after 2020 and may not happen at all.

Alfa Romeo, a niche brand at best, is planned as one of Fiat Chrysler’s major worldwide brands, alongside Jeep and Fiat, with annual sales of 400,000 in 2018. That would be nearly six times current sales.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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