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FCA Canada sets July sales record

by Bill Cawthon on

FCA Canada continued its record streak of year-over-year growth with a 2% increase over July 2014, marking 68 consecutive months of sales gains.

The former Chrysler Canada also set a new record for year-to-date sales that goes all the way back to 1925.

FCA-Canada-0715

July sales totaled 28,611, compared to 28,007 vehicles sold in July 2014. Sales for the first seven months of 2015 came to 176,743 and keep FCA Canada in the lead as the country’s top automaker.

According to estimates from Desrosiers, a Canadian automotive consultant, FCA Canada’s year-to-date sales are now almost 10% ahead of second-place Ford. FCA’s market share rose 0.3% to 16.1% while Ford’s has declined an entire percentage point to 15.3%.

Jeep set a new July record in 2015, marking its 17th consecutive month of growth. The Cherokee was the most popular model with sales up 78% to 3,426, a record. Sales of the Patriot rocketed up 192% last month.

Ram, the brand, and Ram pickups set new records, with sales up 17% for both.

Crossover/SUV sales were up 18% in July, and are the hottest growth segment in both Canada and the US.

Sales of the Chrysler Town & Country and Dodge Grand Caravan were down 15% last month: reasonable considering that Windsor is still trying to fill the pipeline after the long shutdown and summer break.

Total light truck deliveries increased to 28,820, a gain of 9% compared to July 2014. For the first seven months of the year, they are up 3%.

Car sales fell sharply last month, down 46% from last July. The Dodge Charger bucked the trend with sales that rose 44% and sales of the Challenger were flat. For the year so far, car sales are off 10%.

July 15 July 14 Change YTD 2015 YTD 2014 Change
Chrysler 200 868 1,331 -35% 7,210 5,828 24%
Chrysler 300 31 170 -82% 3,372 3,247 4%
Town & Country 620 449 38% 4,853 5,473 -11%
Chrysler Brand 1,519 1,950 -22% 15,435 14,548 6%
Dart 217 936 -77% 2,196 5,298 -59%
Avenger 0 17 -100% 8 469 -98%
Charger 165 115 43% 3,517 2,697 30%
Challenger 184 184 0% 2,109 1,077 96%
Viper 10 4 150% 101 74 36%
Journey 2,349 2,573 -9% 14,208 15,105 -6%
Caravan 4,700 5,809 -19% 26,183 32,364 -19%
Durango 463 210 120% 2,396 2,126 13%
Dodge Brand 8,088 9,848 -18% 50,718 59,210 -14%
Compass 138 409 -66% 2,185 3,522 -38%
Patriot 1,010 346 192% 6,381 3,076 107%
Wrangler 2,000 2,797 -28% 13,146 14,273 -8%
Cherokee 3,426 1,930 78% 16,869 12,209 38%
Grand Cherokee 1,455 1,418 3% 6,995 7,113 -2%
Renegade 319 0 New 736 0 New
Jeep Brand 8,348 6,900 21% 46,312 40,193 15%
Ram Pickup 9,478 8,095 17% 55,576 50,933 9%
Ram C/Cab 67 113 -41% 979 1,201 -18%
Cargo Van 10 202 -95% 829 1,409 -41%
ProMaster 162 203 -20% 1,715 1,332 29%
ProMaster City 340 0 New 1,220 0 New
Ram Brand 10,057 8,613 17% 60,319 54,875 10%
Chrysler Brands 28,012 27,311 3% 172,784 168,826 2%
Alfa Romeo 4C 22 0 New 47 0 New
Alfa Romeo Brand 22 0 New 47 0 New
Fiat 500 294 550 -47% 1,904 3,983 -52%
Fiat 500L 31 146 -79% 1,734 1,790 -3%
Fiat 500X 252 0 New 274 0 New
Fiat Brand 577 696 -17% 3,912 5,773 -32%
Fiat Brands 599 696 -14% 3,959 5,773 -31%
FCA CANADA 28,611 28,007 2% 176,743 174,599 1%
Car 1,791 3,307 -46% 20,464 22,673 -10%
SUV 11,412 9,683 18% 63,190 57,424 10%
Light Truck 26,820 24,700 9% 156,279 151,926 3%

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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