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FCA US retail sales up, Canada down

by David Zatz on

FCA US has been selling more cars at retail in the United States but fewer in Canada, according to Richard Palmer during a presentation today.


The Canadian retail sales drop was likely due to a shortage of the low-margin Dodge Caravan minivans, which are best sellers in the nation which builds them. Sales in both countries were up overall and the former Chrysler Canada is currently the #1 automaker in Canada, partly because Ford has been seeing falling sales.


FCA US is clearly still heavily dominated by the United States, with relatively little sales elsewhere. Canadian sales along dwarf all other countries outside North America.

Regarding brands, Jeep is the largest in both volume and growth, while Dodge is still feeling the loss of the Avenger. New product for Dodge is rumored to be on the way, though Mr. Palmer did not comment on this.

fleet sales by quarter

The Chrysler brand saw some growth and is soon to be getting a new compact car, the Chrysler 100, according to previous announcements. Ram also continues to grow, and is currently responsible for around one and a half times as many sales as the Chrysler brand — something which would have stunned Chrysler leaders as late as Lee Iacocca.  Fiat is barely measurable in comparison, partly due to continued low fuel prices.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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