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Ferrari rejoining India

by David Zatz on

With India now home to around 8,600 people with at least $30 million in assets, third only to Japan and China in Asia in that category, Ferrari is re-entering the country.

The high-end automaker will open two dealerships, following an attempt to enter India four years ago. These are new dealerships; prior dealers were judged to be too low in quality. The launch car will be the Ferrari California T convertible. Outlets will start in Mumbai and New Delhi, according to Bloomberg News.

Ferrari-CaliforniaT-Web

The California T, a hardtop convertible seating four, starts at over a half million US dollars. Aston Martin, Lamborghini, and FCA’s own Maserati are already in India. The goals for Ferrari are modest, with annual sales of between 9 and 100 per year.

While the Mumbai showroom will not open until October, Ferrari has already sold two cars there.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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