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July sales beat forecasts (updated)

by Bill Cawthon on

FCA US sold 178,027 cars, SUVs, and light trucks in July, a 6% increase that exceeded analysts’ predictions.

Last month was the best July since 2005 and the 64th consecutive month of year-over-year sales growth.

Fiat-Chrysler-Sales-Chart-0715-Web

Sales of Chrysler, Jeep, and Ram brand vehicles rose by 7% over July 2014, led by a 23% jump in Jeep sales.

Car sales were nearly 22% of total deliveries, down slightly from a year ago. So far this year, cars have made up nearly 26% of all sales, up from 24% in the first seven months of 2014.

Total crossover/SUV sales rose 22%, with the addition of the Fiat 500X. The new Renegade outsold the Compass for the month.

Jeep remained the best-selling SUV brand last month. In year-to-date sales Jeep is 43,750 sales ahead of second-place Ford.

Minivan sales were down 33% compared to last July and sales for the January-July period were off 45%, partly due to a long factory shutdown.

Eight vehicles set July sales records. The Chrysler 200 led with an 85% improvement, the largest of any FCA vehicle, partly driven by higher incentives. The Dodge Challenger, Dodge Journey, Jeep Wrangler, Jeep Cherokee, Jeep Patriot, Jeep Compass, and Ram ProMaster also enjoyed record July sales. FCA US finished the month of July with an 563,809 units of inventory, an 82-day supply.

FIAT CHRYSLER SALES: JULY 2015 AND YTD
July 15 July 14 Change YTD 2015 YTD 2014 Change
Chrysler 200 15,108 8,159 85% 121,677 53,337 128%
Chrysler 300 4,174 3,926 6% 28,889 29,940 -4%
Town & Country 6,440 11,370 -43% 45,404 81,246 -44%
Chrysler Brand 25,722 23,455 10% 195,970 164,523 19%
Dart 5,866 7,483 -22% 54,921 45,450 21%
Avenger 78 4,318 -98% 1,089 44,781 -98%
Charger 5,821 5,539 5% 56,582 55,306 2%
Challenger 5,151 4,294 20% 42,162 30,575 38%
Viper 63 46 37% 414 400 3%
Journey 8,280 7,158 16% 59,563 54,309 10%
Caravan 7,566 9,473 -20% 44,442 81,539 -45%
Durango 4,824 4,807 0% 35,618 37,682 -5%
Dodge 37,649 43,118 -13% 294,791 350,042 -16%
Compass 5,517 5,411 2% 32,184 38,503 -16%
Patriot 9,493 7,793 22% 69,128 51,721 34%
Wrangler 19,320 16,388 18% 121,770 102,125 19%
Cherokee 16,699 14,827 13% 122,125 95,259 28%
Grand Cherokee 15,867 15,169 5% 108,947 104,782 4%
Renegade 6,320 0 New 20,751 0 New
Jeep 73,216 59,588 23% 474,905 392,390 21%
Ram Pickup 36,019 35,621 1% 248,735 239,481 4%
Cargo Van 26 861 -97% 3,101 5,651 -45%
ProMaster 1,522 1,217 25% 13,599 6,924 96%
ProMaster City 590 0 New 3,668 0 New
Ram 38,157 37,699 1% 269,103 252,056 7%
Chrysler Brands 174,744 163,860 7% 1,234,769 1,159,011 7%
Alfa 4C 48 0 New 368 0 New
Alfa Romeo 48 0 New 368 0 New
Fiat 500 1,959 2,371 -17% 17,349 20,550 -16%
Fiat 500L 314 1,436 -78% 6,390 8,229 -22%
Fiat 500X 962 0 New 970 0 New
Fiat Brand 3,235 3,807 -15% 24,709 28,779 -14%
Total Fiat 3,283 3,807 -14% 25,077 28,779 -13%
FCA US 178,027 167,667 6% 1,260,170 1,187,790 6%
Car 38,268 36,136 6% 323,783 280,339 15%
SUV 86,320 71,553 21% 570,086 484,381 18%
Light Truck 139,759 131,531 6% 936,395 907,451 3%

 

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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