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Are Trackhawk and Hellcat rumors related?

by David Zatz on

Allpar and other sources have written about the possibility of a Jeep Grand Cherokee Hellcat, and about the company’s applying for a trademark on the term “Trackhawk.”

Trackhawk is so obviously related to Trailhawk, Jeep’s “trail rated” series (available on all but the Wrangler, which is always “trail rated”), that it seems destined for Jeep. The big question so far has been whether it would simply replace SRT, making the latter Dodge-only within North America, or launch something new.

2014 SRT Grand Cherokee 2

That brings back the rumors of the supercharged Hellcat engine in the Grand Cherokee, where it would be somewhat hampered by the top-heavy structure of the SUV, but helped by all wheel drive (if so equipped). Some have written that it will be detuned somewhat, but even a 650 horsepower Hemi with all wheel drive would be a fairly awesome vehicle.

Why bother, one may ask? Jeeps are not meant for the track but for the absence of a track.

The answer is that Grand Cherokees, even when they had solid axles, have been purchased by those who would normally never look at an American car. One would see driveways with a BMW, Mercedes, Lexus, and a Jeep. A Jeep Grand Cherokee Trailhawk with a de-tuned Hellcat Hemi could steal more high-buck sales from BMW, Mercedes, and Lexus. Perhaps those same people would then look at Chryslers and Dodges… and, for that matter,  Alfa Romeos and Maseratis.

The Trackhawk would likely make a small profit on its own, given the small number of sales and the high engineering costs, but the foot-in-the-door potential is worth the investment.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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