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Mexican sales small but growing

by David Zatz on

FCA México hit 9,009 sales for July 2015, 24% over July 2014 and the best July since 2009. This was the first month in 2015 that sales were well and clearly above the same months in 2012-14, but much of that was due to sales of Mitsubishis and rebadged Fiats.

Dodge sold 2,889 cars and crossovers, up by 39%, but the  “rebadged” Attitude was responsible for 1,452 sales (a record). Various “real Dodges” all had increases in sales but from a fairly small base.

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  • Ram sold 1,922 trucks, 86% over July 2014. Ram 700, the rebadged Fiat, was responsible for 680 of those sales and took 40% of its segment.
  • 1,761 Jeeps were sold; Grand Cherokee hit 423, Wrangler hit 268.
  • Chrysler, the brand, sold 304 cars.  Fiat sold 818 cars, 30% better than in July 2014 and their best July ever; nearly half (400) of these were Fiat 500s, up 16%.  Fiat Uno posted an 85% gain, its best sales month ever. 23 Alfa Romeos were sold, marking the best July in its Mexican history.
  • Mitsubishi, whose distribution is handled by FCA, hit 13 consecutive months of double-digit increases with 1,292 sales, 12% over July 2014.  409 sales were Mirage, 350 were L200 (which set an all time retail record). MMM’s sales year to date were 46% over YTD 2014.

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