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Plum Crazy, 1970-2015

by Patrick Rall on

Cars painted Plum Crazy Purple, then officially titled C7 Purple, were last sold by the old Chrysler Corporation in 1971, as the first muscle car era drew to a close. The Dodge Charger was the last car to wear it.

Fittingly, the Dodge Charger was the first new Dodge to wear Plum Crazy Purple, in the 2007 model year — but under 2,000 buyers chose it, and it went into retirement again until 2013, when it was restricted to just 200 SRT cars.   For 2014, the company made around 660 Plum Crazy cars, expanding the color to the R/T and SRT lines. It was dropped for 2015.

Plum Crazy Purple re-appeared on the Dodge Challenger in 2010. Fewer than 3,000 buyers chose it, but the color showed up again in 2013, this time reaching fewer than 2,000 customers. Still, Dodge kept it on for 2014 (1,320), but not for 2015.

Recently, Dodge announced that Plum Crazy Purple would re-appear on the Dodge Charger for the 2016 model year.

The color is now a clearcoat rather than an acrylic — applied as a powder, with  protective layers of clear paint to enhance its glossiness and durability.

Sales of specialty colors are fairly small, whether they are TorRed or B5 Blue. The company recently released production figures for both the Dodge Challenger and Dodge Charger to show just how few people choose the nonstandard hues, which may explain why Dodge and other automakers tend to provide more standard choices — always including white, black, and silver. Note: all years are model years.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.


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