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What will 2016 Hellcats cost?

by Patrick Rall on

Tim Kuniskis told Automotive News a few weeks back that Dodge Hellcats (Charger and Challenger) would cost more than 2015 models, but he didn’t say how much. This has created a frenzy of discussions, but to keep things in perspective, the cars are so much less expensive than competitors that the company could add $10,000 and still have bargain pricing.

2015 Dodge Challenger SRT Hellcat

In power, the Dodge Challenger SRT Hellcat sits between the $400,000 Lamborghini Aventador (690hp) and the $320,000 Ferrari F12 Berlinetta (730hp). The 2015 Hellcat Challenger starts at $59,995, giving it a price advantage of $260,000 over the Ferrari and $340,000 over the Lambo.

The Ferrari and Lamborghini both have clear advantages in overall performance, but in a straight line, the Hellcat Challenger will hold its own with the European supercars. If the Hellcat Challenger got a $10,000 price hike for 2016, it would still be a quarter of a million dollars less expensive than the Ferrari — and still be $5,000 less than the 2015 Camaro Z28.

At $69,995, the Hellcat Challenger would still be the most powerful muscle cars ever without being the most expensive muscle car ever.

Stryker Red Challenger Hellcat #1

As for the Hellcat Charger, there is no other four-door sedan in the world that can compete with it in terms of power or performance (even the Rolls-Royce Ghost is rated at “just” 563 hp, while the Bentley Mulsanne Speed is rated at 530 hp).

The first real competitor will be the 2016 Cadillac CTS-V, which packs the 640 horsepower V8 from the Corvette Z06.  The Caddy has less power, but like the Viper, could have better overall performance. However, the Cadillac starts at $83,995 and in 2015, the Charger started at $63,995. Dodge could add $10,000 to the base price of the SRT Hellcat package and still have a $10,000 advantage over the crosstown rival.

2015 Dodge Charger SRT Hellcat

Every other competitor on the list of the highest powered sedans in the world has a price starting well into the six figure range while having less power than the Hellcat Charger or the Cadillac CTS-V, so this race really comes down to a Detroit shootout and with a $20k advantage – Chrysler has room to grow the price of the Hellcat Charger.

Hellcat-Engine-Web

These examples show how Dodge could increase the prices of the Hellcat Charger and Challenger for 2016 by $10,000 and still top the chart of affordable 700+ horsepower vehicles, but I believe that the company will stick around the $5,000 mark. Since the company couldn’t meet the demand with the old pricing, raising the prices makes business sense, but raising those prices by $10,000 without adding a fair amount of standard features could cause some sticker shock. However, raising them by $5,000 would bring the Challenger to $64,995 while the Charger would start at $68,995, both of which are still easy prices to swallow for heavily loaded, 707hp muscle cars.

Patrick Rall was raised a Mopar boy, spending years racing a Dodge Mirada while working his way through college. After spending a few years post-college in the tax accounting field, Patrick made the jump to the world of journalism and his work has been published in magazines and websites around the world.


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