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Chrysler beats odds, sells more cars

by David Zatz on

Many analysts were almost certain that Chrysler FCA US, LLC would sell fewer cars in the US during August 2015 than it had during August 2014, due to a less than ideal placement of high sales days. KBB in particular wrote that the former Chrysler Corp. would sell fewer cars in the US, breaking a 64-month-long winning streak.

They were wrong. The streak is now 65 months long.

sales

Sales rose from August 2014’s 198,379 units — a massive increase over August 2013 — to 201,672, a 2% increase and the best August sales since 2002.

Credit Jeep, which posted an 18% increase, and Ram, which rose by 6% — with the pickup rising 4% and ProMaster up 91%.

August records were set by the Jeep Compass (up 58%, for its best month ever), Jeep Wrangler, Jeep Cherokee, Jeep Patriot, Dodge Challenger, Dodge Journey, Ram pickup, and Ram ProMaster van.

FCA US finished the month of August with 74 days of inventory (571,290 units).

Sales of the Chrysler 200 were up 30% in August, riding on incentives, but Chrysler brand sales as a whole fell by 14% due to low minivan sales. Town & Country was not produced for around three months starting with the beginning of the year, and it took
time to restock dealerships.

sales

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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