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Is Hornet coming back? and other trademark news

by David Zatz on

Jim Choate has dug up a group of trademarks from FCA, most of which will be familiar to long-time readers.  All were applied for during 2015.

  • Barracuda was applied for on June 23; this adds fuel to the fire that the company reconsidered its decision to axe the name.
  • Hornet is an old Hudson and AMC name revived for a small Dodge concept. The name may be used on a rear-drive Dodge car using a shared platform with Alfa Romeo, rather than re-using Avenger.hornet
  • Obsidian has returned; this was applied for in March 2012, and again on March 13. Obsidian is a black volcanic glass and a nasty group of aliens on Star Trek. It was once used as the name of a Chrysler/Imperial paint. The name was abandoned after 2012 and likely will be abandoned again, unless it’s used as a Chrysler replacement for the Blacktop package.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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