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Jeep growing fast in Europe

by Bill Cawthon on

Jeep continues to crucial to Fiat Chrysler’s growth in Europe, according to July and August sales figures released today by the ACEA (the European automobile manufacturers’ association.


Jeep sales rose 139% in July and 113% in August, even as total registrations fell 34% from July to August (which is typical). Jeep is now, incredibly, Fiat Chrysler’s second-largest brand in Europe.

The tally was an all-time summer sales record for Jeep in Europe. Jeep sales have now grown for 22 consecutive months.

Jeep had the highest year-over-year growth of any brand in July, but came in second to Jaguar in August. Jeep still owns the highest growth rate over the eight months ended in August.


Over the two month period, 12,171 new Jeeps were registered, up 128% from the 5,339 sold in the same period last year. The Renegade dominated with nearly 60% of total sales, and is already one of the top ten small SUVs in Europe.

FCA delivered 115,016 vehicles in July and August, 15% over last summer. Year-to-date, FCA registrations are up 13%. The industry, as a whole, grew by 10% for the two-month period and 9% for the first eight months of the year, over 2014.

Without Jeep, Fiat Chrysler’s year-to-date growth would have been under 7%, lagging behind the industry and its home market alike.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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