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New trademarks strive for coolness

by David Zatz on

How can you be really cool, circa 1998?

Use numbers as well as letters in your name.

A past Jeep Wrangler concept: the Apache

Jim Choate pointed out that FCA applied for two concept-car name trademarks in April 2015:

WR/4-N-GL.3R (Wrangler, get it?)

R.3-SP/3.CT (Respect, get it?)

Meanwhile, those who want to see the Town & Country and/or Caravan and/or Voyager names may be happy to see that the CHRYSLER 700C trademark has been abandoned. This goes along with Sergio Marchionne’s comments that alphanumerics may not be Chrysler’s complete future.

Update: edgecrusher pointed out that the two new trademarked names have already been used on the Staff Car concept from the 2015 Easter Jeep Safari.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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