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Sales, North and South

by David Zatz on

Quietly, as Sergio Marchionne attempted to rally the capital markets to his side in a fight to talk with General Motors, and the 2016 cars and engine updates were released, FCA provided sales figures for the US, Canada, and Mexico. In the US, as previously noted, sales rose by nearly 2%. But what happened in the #2 and #3 markets for the former Chrysler Corporation?

canada

News in Canada was, as usual, good, though not as good as usual, with an incredibly slim 0.4% increase — that’s exactly 101 cars and trucks, including Fiat and Alfa Romeo (without the Fiat brands, Chrysler would have scored 275 sales over August 2014). Even though the increase was small, it was still enough to keep Fiat Chrysler in first place among manufacturers, 349 deliveries in front of Ford for the month and 15,280 sales for the year.

The big winners in Canada, taking volume into account, were the Cherokee, rising 70% to 3,469, and the Journey, shooting up 50% to 3,020.  Ram pickups, the best selling line, fell by 10% to 6,911.  Dodge Caravan fell by 11%.   Overall, cars were down, light trucks were roughly even, and SUVs shot up. Dodge led with 8,555 sales, followed by Jeep (7,853), Ram (7,307), Chrysler (2,768), Fiat (445), and Alfa Romeo (27).

mexico

In Mexico, the biggest sellers were the Dodge Attitude (Mitsubishi Mirage), Dodge Journey, Ram 1500-5500, and Ram 700 (Fiat Strada). Seven Darts and ten 300s were sold, making even ProMaster sales (45) look healthy.

Fiat, with nine models, managed 832 total sales, mostly the 500 (375 sales) and Uno (340).  Mitsubishi, distributed by FCA, boasted 1,280 sales, led by Mirage.  Including Mitsubishi, FCA Mexico had a major sales gain over last August, when they  distributed Hyundais instead.

The following chart is for FCA Canada:

Model Aug ’15 Aug ’14 Change YTD 2015 YTD 2014 Change
Chrysler 200 1,138 1,100 3.5% 8,348 6,928 20.5%
Chrysler 300 45 51 -11.8% 3,417 3,298 3.6%
Chrysler Town & Country 1,585 1,439 10.1% 6,438 6,912 -6.9%
Chrysler 2,768 2,590 6.9% 18,203 17,138 6.2%
Dodge Avenger 0 10 -100.0% 8 479 -98.3%
Dodge Challenger 188 91 106.6% 2,297 1,168 96.7%
Dodge Charger 139 118 17.8% 3,656 2,813 30.0%
Dodge Dart 199 660 -69.8% 2,395 5,958 -59.8%
Dodge SRT Viper 4 6 -33.3% 105 80 31.3%
Dodge Caravan 4,601 5,178 -11.1% 30,784 37,542 -18.0%
Dodge Durango 404 105 284.8% 2,800 2,231 25.5%
Dodge Journey 3,020 2,008 50.4% 17,228 17,113 0.7%
Dodge 8,555 8,176 4.6% 59,273 67,384 -12.0%
Jeep Cherokee 3,469 2,038 70.2% 20,338 14,247 42.8%
Jeep Compass 247 584 -57.7% 2,432 4,106 -40.8%
Jeep Grand Cherokee 1,013 1,473 -31.2% 8,008 8,586 -6.7%
Jeep Patriot 1,021 533 91.6% 7,402 3,609 105.1%
Jeep Renegade 306 0 New 1,042 0 New
Jeep Wrangler 1,797 2,564 -29.9% 14,943 16,837 -11.2%
Jeep 7,853 7,192 9.2% 54,165 47,385 14.3%
Ram Pickup 6,911 7,684 -10.1% 62,487 58,617 6.6%
Ram 4500/5500 71 143 -50.3% 1,060 1,344 -21.1%
Ram Cargo Van 14 231 -93.9% 843 1,640 -48.6%
Ram ProMaster Van 134 192 -30.2% 1,849 1,524 21.3%
Ram ProMaster City 177 0 New 1,397 0 New
Ram 7,307 8,250 -11.4% 67,636 63,125 7.1%
CHRYSLER BRANDS 26,483 26,208 1.0% 199,277 195,032 2.2%
Alfa Romeo (4C) 27 0 New 74 0 New
Fiat 500 296 489 -39.5% 2,200 4,472 -50.8%
Fiat 500L 33 130 -74.6% 1,767 1,920 -8.0%
Fiat 500X 89 0 New 363 0 New
Fiat 418 619 -32.5% 4,330 6,392 -32.3%
FIAT BRANDS 445 619 -28.1% 4,404 6,392 -31.1%
Total Car 2,036 2,525 -19.4% 22,500 25,196 -10.7%
Total SUV 11,277 9,305 21.2% 74,193 66,729 11.2%
Total Light Truck 24,892 24,302 2.4% 181,181 176,228 2.8%
CANADA 26,928 26,827 0.4% 203,681 201,424 1.1%

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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