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Alfa Romeo: less China, more NA/EU

by David Zatz on

Alfa Romeo will have fewer sales in China and more in North America and Europe — and that will mean that cars will come out in a different order, according to Sergio Marchionne, speaking during the quarterly FCA earnings call.

Mr. Marchionne said that Alfa Romeo is still planning to sell 400,000 cars per year by 2018, and would still build the same products. It is likely that crossovers will come out earlier, and cars created with China in mind will come out later, to match an expected resurgence there.

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Dodge and possibly Jeep are likely to be coming out with cars similar to those of Alfa Romeo, but after the much more expensive brand does, so buyers will be able to say that their Alfa Romeo is not based on a cheaper American brand. Critics have complained about Maserati using Chrysler headlight controls, telematics systems, and such — issues that Alfa Romeo will avoid, going so far as to use slightly bigger screens for its stereos.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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