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Casino’s Maserati/Ferrari dealer moving

by David Zatz on

Automotive News pointed out that the Maserati/Ferrari dealership inside the Wynn Las Vegas casino has closed after ten years. A joint venture between the casino and famed Penske Automotive Group, the dealership will be sold and has already moved out of the casino.

The dealership is unusual in that it charged a $10 visitor’s fee to look at the cars. It may have fallen victim to Maserati’s success, as Maseratis are no longer quite as rare on the street as they were before the loosely-Chrysler-based Ghibli and Quattroporte appeared.

maserati

Penske’s 178 U.S. dealerships include just two which sell Maseratis and Ferraris — one in Phoenix, Arizona, and one in Edison, New Jersey.  The three dealerships (including Las Vegas) were responsible for around 1% of the group’s worldwide dealerships, but 2% of its revenue. The Las Vegas location was the only way to buy a new Ferrari or Maserati in Nevada.

Maserati has been somewhat “dinged” by some of the media who discovered “Chrysler” parts and dashboard layouts in the Ghibli and Quattroporte.  The phenomenon is not new, with one recent review of a Lincoln slamming it for being virtually identical to a cheaper Ford; Maserati, in contrast, completely redid the front suspension, retuned the rear, used lightweight suspension materials, and made many other changes to the body and engine.

The criticism, however, has likely resulted in a different approach for future cars, with Alfa Romeo being entirely credited for a new rear wheel drive design (reportedly jointly developed) that will not be used by Dodge until it has appeared on the streets under the more expensive marque. Likewise, the new Linux-based UConnect system will debut on Alfa Romeos and the slightly larger screens may stay exclusive to that brand.

 

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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