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Detroit Pistons now Mopar powered

by David Zatz on noted that the Detroit Pistons have signed a sponsorship deal with FCA US. They are already referring to the “Dodge Power Shot of the Day.”


The Pistons, who play out of “the Palace of Auburn Hills,” a privately funded stadium, now call the West Atrium the “Dodge Atrium.” It’s the entrance for events and has the Dodge Ticket Store and Pistons store.

The 520-person Jeep Ivy Lounge at the DTE Energy Music Theater will be available to Royal members, and  “vehicle displays” will be put into the Dodge Atrium and near the Jeep Ivy Lounge. Via “Fast Eddie.”

UpdateAutomotive News reported that the CEO of Palace Sports & Entertainment LLC expected naming rights to cost $1 million per year, giving some indication of the scope of the deal. The arena, home of the Pistons since 1988, is in the midst of a $40 million upgrade; the “Dodge Atrium” has already been updated at the cost of $1 million.

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