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FCA biggest winner at Texas Truck Rodeo

by Bill Cawthon on

They may not have taken any of the top awards, but the Dodge, Jeep and Ram brands took home the most.

Altogether, the three brands collected eight category victories, just one fewer than last year.  Dodge and Jeep collected four of six SUV trophies and Ram picked up two of the five pickup category awards.

Ram-Laramie-Longhorn

As in 2014, Fiat Chrysler won more awards than any other automaker. It also won more repeat awards (5) than any other manufacturer.

The Jeep Grand Cherokee’s five-year reign came to an end as the Ford Explorer was named SUV of Texas. That may have been as much members deciding it was time for a change as anything else; the Grand Cherokee was the runner-up. It’s also worth noting that the Explorer didn’t win any of the category awards, while the Grand Cherokee won two. In fact, in the only category where the two were in competition, Mid-Size SUV of Texas, the Grand Cherokee won.

The Dodge Durango was named Full-Size SUV of Texas, a well-deserved accolade for an under-appreciated truck.

Dodge-Durango-Web

The top award, “The Truck of Texas,” went to Nissan’s new Titan pickup, which also took the prize in the Luxury Pickup and Off-Road Pickup categories. The Ram was named the Full-Size Pickup of Texas and the Heavy-Duty pickup of Texas. Ram was also the runner-up in the Luxury Pickup and Off-Road Pickup categories. The Ram Power Wagon tied the Titan XD Pro-4X in the polling but the Nissan got a few more first-place votes.

Ram-Power-Wagon-Web

Nissan was the runner-up in the total trophy haul with five, including the Powertrain award for the new Cummins V8 diesel and Aisin transmission.

Ford failed to win any pickup awards and was beaten by the new Mercedes-Benz Metris in the Commercial Vehicle of Texas category. Total wins for the “blue oval” dropped from eight in 2014 to just three this year.

Despite a major refresh and a new diesel for its mid-size pickups, General Motors walked away empty-handed. The new Toyota Tacoma beat the Colorado in the mid-size pickup category, and the Durango, Land Rover Discovery Sport and Lexus LX570 outpolled GM SUVs. The General had three wins in 2014.

Judging by the reaction of its PR manager, Volvo was tickled pink to pick up two awards: CUV of Texas for the new XC90, and Best Connectivity for its Sensus system. Chrysler’s Uconnect, which won last year, was the runner-up in the vote count.

2015 TEXAS TRUCK RODEO
Categories Winners Runners-Up
Truck of Texas 2016 Nissan Titan XD Ford F-150
SUV of Texas 2016 Ford Explorer Jeep Grand Cherokee
CUV of Texas Volvo XC90 Jeep Renegade
Truck Line of Texas Ford Ram
Compact CUV of Texas 2015 Jeep Renegade Trailhawk 2016 Hyundai Tucson
Mid-size CUV of Texas 2015 Nissan Murano Platinum 2016 Kia Sorento
Full-Size CUV of Texas 2016 Hyundai Santa Fe Limited AWD 2015 Nissan Pathfinder
Luxury CUV of Texas 2016 Volvo XC90 T6 2016 Lexus RX 450h
Compact SUV of Texas 2016 Jeep Cherokee Trailhawk and Limited 2015 Nissan Rogue SV
Mid-size SUV of Texas 2015 Jeep Grand Cherokee Overland 2016 Ford Explorer
Full-size SUV of Texas 2015 Dodge Durango R/T AWD 2016 Toyota Land Cruiser
Compact Luxury SUV of Texas 2016 Land Rover Discovery Sport HSE LUX 2016 GMC Terrain AWD Denali
Mid-size Luxury SUV of Texas 2015 Jeep Grand Cherokee Summit 4×4 2016 Range Rover HSE
Full-size Luxury SUV of Texas 2016 Lexus LX 570 2016 GMC Yukon XL Denali
Off-road Utility Vehicle of Texas 2016 Jeep Wrangler Unlimited Rubicon Hard Rock 2016 Toyota 4Runner TRD Pro
Mid-size Pickup of Texas 2016 Toyota Tacoma TRD Off-Road 2016 Chevrolet Colorado Diesel AWD
Full-size Pickup Truck of Texas 2016 Ram 1500 Rebel 2016 Nissan Titan XD Platinum
Luxury Pickup Truck of Texas 2016 Nissan Titan XD Platinum Reserve 2016 Ram 1500 Limited EcoDiesel
Heavy Duty Pickup of Texas 2016 Ram 2500 Laramie Longhorn 2016 F-250 Super Duty FX4
Off-road Pickup Truck of Texas 2016 Nissan Titan XD PRO-4X 2016 Ram Power Wagon SLT
Commercial Vehicle of Texas 2016 Mercedes-Benz Metris 2015 Ford Transit 150 XLT
Best powertrain Nissan Cummins 5.0L Turbo Diesel & Aisin Transmission Volvo T6 Drive-E
Best Technology Ford Pro Trailer Backup Assist Toyota Crawl Control
Best connectivity Volvo Sensus Chrysler Uconnect

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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