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Is a new Uconnect on the way?

by David Zatz on

Chrysler has just trademarked the term “Car. Life. Balance.” according to Jim Choate and the U.S. Patent and Trademark Office.

The term covers vehicle-based telematics/navigation/phone/audio systems.  It was filed for trademark on October 8, and could signify a new ad campaign or, possibly, the launch of a new iteration of UConnect.

The critically acclaimed system stumbled somewhat in its last iteration, but those looking for signs of change need look no further than Alfa Romeo, which will use a Linux-based setup with slightly larger screens. The larger screens are likely to stick with the more expensive brand, but the change of operating systems from QNX (a form of BSD UNIX) to Linux will likely run across the parts of Fiat Chrysler that are not sticking with Microsoft.

Switching from QNX to Linux would allow FCA to stop paying royalties to Blackberry, in Canada, which owns the hardened operating system. There are hardened forms of Linux to meet the needs of electronic commerce Web sites, and the operating system has matured considerably since QNX was first chosen.

Any change would likely be introduced slowly, as the second generation of UConnect was. It would likely include over-the-air upgrades.

The trademark, though, could just be the sign of a new ad campaign.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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