StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

Ram or Jeep to get Justice, Bear?

by David Zatz on

Three new trademarks have been registered by FCA US, according to Steven St. Laurent, two of which are likely for Rams and one for a Jeep. All three are for “Motor vehicles, namely, passenger automobiles, their structural parts, trim and badges.”

The trademarks are:

  • Justice
  • Big Bear
  • Smokey Mountain


Most new names go to concepts, with some ending up on trimlines or special editions of ordinary models — but some become models or regular editions, such as Jeep Wrangler Rubicon or Jeep Patriot Trailhawk. (Shown above is a past “sneak peek” of a Moab concept.)

Newest Ram Built to Serve models honor the U.S. Air Force

Former Ram chief engineer Michael J. Cairns
2021 Ram 1500 Rebel navigation screen
What’s new for ’21? The big list of changes

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © VerticalScope Inc. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.