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Ram: truck of Canada

by David Zatz on

The Ram 1500 diesel has, once again, won of the Canadian Truck King Challenge, beating 13 other contenders. This is marks back-to-back wins and a triumph over both the new Silverado and the new F-150.

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The Canadian Truck King Challenge is a rigorous, multi-day event in which light-duty pickup trucks and commercial vans are tested head-to-head by nine expert judges focusing on capability, consumption, and features. The testing included 6,000 pounds of towing, 1,000 pounds of payload, and off-roading.

Ram pickups are the second-best selling vehicles in Canada, with sales up 9% year to date. One quarter of Ram 1500 customers are opting for the VM diesel engine.  Ram trucks are Canada’s longest-lasting pickups, as measured by the percentage sold in the last 27 years that are still on the road today, according to third-party data.

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