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Spotlight on Canada

by David Zatz on

Canadian sales are not simply American sales times 0.1; the country has different tastes, and tends to buy different cars. As one example, the Dodge Caravan used to be the nation’s top seller.

Dodge-Caravan-Canada

Within FCA — Canada’s #1 automaker despite a less than ideal September — Ram is currently the best selling brand, driven by the pickups (72,144 year to date), followed by Dodge, with 65,809 sales, then by Jeep with 60,573.  In both countries Chrysler is a fairly small seller, in Canada trading 19,825 cars and vans — with the 200 being the top seller (up 14%) followed by Town & Country (down 6%) and 300 (down 1%).

Chrysler fell 12% from January-September 2014, when it was the sales leader, beating Ram, which is up 9% so far this year. Jeep is up by 12% and Chrysler by 3%. Fiat, with a mere 4,820 sales, is down by 29%.

sales

Among particular cars, the Ram series is the leader with 72,144 sales. Caravan follows at 34,782, then Cherokee, also the best selling Jeep in the US for September, at 23,161. Dodge Journey comes in at 19,156, handily beating Jeep Wrangler at 16,865, despite all that lovely tundra, farmland, and undeveloped northern acreage.

There is then a huge jump to the Chrysler 200 at under 9,000 sales, and the Jeep Grand Cherokee coming in at roughly the same number, followed by Patriot and Town & Country before the numbers suddenly fall again, with Dodge Charger topping the laggards at 3,877 year-to-date. Then it’s 300, Duranog, Compass, Dart, Challenger, and ProMaster before we reach the under-2,000 club, the ProMaster City, Ram Cargo Van, Viper, and, yes, leftover Avengers.

The ordering of particular models may change; the numbers are relatively small for many of the Chrysler/Dodge/Jeep/Ram line, so there tends to be strong fluctuation year to year. It will be interesting to see if the current sales order continues through to the end of the year, and whether the former Chrysler Canada can keep its sales lead over GM and Ford through to the end of the year.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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