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EuroJeep keeps growing

by Bill Cawthon on

It’s now been two years since Jeep began its meteoric growth in European, and the numbers are impressive. Last month’s sales grew by 70% from October 2014, to 7,439; since the beginning of the years, driven by the wildly successful Renegade, Jeep has seen 146% growth.  The Renegade has hit a sweet spot as Europeans are switching from traditional sedans to crossovers and SUVs, with 45,000 sold so far this year.


Jeep registrations increased in all the the major European markets:  102% in Italy, 10% in Germany, 124% in France, 113% in the UK, and 135% in Spain.

The U.S., Canada, Mexico, and Europe combined saw 864,490 Jeep sales. As Allpar reported previously, it’s not a matter of if Jeep will repeat its million-sales-year; it’s a matter of when.

Fiat Chrysler Automobiles’ total European sales rose by 7.7% in October, outpacing the industry. Fiat brand sales increased by 8.6% to 70,556 cars and light trucks. The Fiat 500L, which has been marginal in the U.S., is the most popular small MPV in Europe.


Sales of FCA’s premium brands, Ferrari and Maserati, were up by 20.5%.

Lancia continued its long, slow decline, with sales down 30% in October, aided by a planned restriction to Italy; Alfa Romeo actually sold more vehicles than Lancia last month. Alfa Romeo sales were down by 8.9%, but should be higher next October with the Giulia added to the mix.

Lancia and Alfa Romeo made an important contribution: the volume they added boosted Fiat Chrysler past General Motors for the month.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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