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FCA US gets five of the “best loved” cars

by David Zatz on

After polling 44,000 people, Strategic Vision has named five FCA US LLC cars to its “Most Loved Vehicles in America” list: the Dodge Charger and Durango, Jeep Renegade, and Fiat 500 and 500e.

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Strategic Vision’s Customer Love Index (CLI) goes beyond satisfaction to stronger emotions that bring greater buyer loyalty. There are 28 categories. The top mark went to the Porsche Macan (629) followed by the Corvette convertible (617). The top pickups were the Colorado (423), Titan (482), and Sierra 2500/3500 (467). The top minivan was the slow-selling Kia Sedona (391), which had the lowest non-“alternative powertrain” score.

The Fiat 500e (408), sold only in California, easily beat the Toyota Prius and Camry hybrids (354 each).

Overall, GM did as well as FCA US, with the Corvette, Corvette convertible, Colorado, Sierra heavy duty, and Yukon XL all winning their categories. Toyota/Lexus had just one win, and Honda and Hyundai each had none; Ford, Mercedes, and Kia each had two.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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