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FCA US increased retail sales; lost share

by David Zatz on

FCA US’ retail sales rose by 6% in the third quarter of 2015, compared with the third quarter of 2014; but that didn’t quite match  the industry, and retail market share fell from 12.0% to 11.9%. The company wrote that fleet sales were unchanged at 18%.  Sales as a whole rose by 7% and total market share, including fleets, was up from 12.3% to 12.4%.


Generally, the third quarter has a lower fleet percentage, with the first quarter usually taking the highest fleet percentages. The first quarter of 2012 had 31% of cars going to fleets; in 2013 that went down to 28%; in 2014, it went down to 23%.

In Canada, market share is flat at 14.9%, but retail sales rose by 3%; as reported earlier, FCA is still the market leader in Canada.

Dealer inventory is now at 76 days’ supply, the third highest point since the start of 2012. This could be a problem if business downturns, though this is not expected at the moment.

Worldwide sales rose by 7%, largely due to 62,000 more U.S. sales. There were 6,000 more sales in Canada and Mexico, but 6,000 fewer cars made under contract, and 18,000 fewer international sales of FCA US-built cars.

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