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Fiat Chrysler expands dealer college program

by Bill Cawthon on

As of today, Fiat Chrysler’s 2,600 U.S. dealers can offer no-cost college educations not only to their employees, but to the employees’ spouses and children.

The [email protected] program, tested in the southeastern U.S. in May, subsidizes dealers employees’ educations at Strayer University, enabling them to get a free associate’s, bachelor’s, or Master’s degree in one of dozens of fields.


The [email protected] program covers all tuition, fees and books at any one of Strayer’s 15 campuses or for online courses, and does not require employees to put money down and request reimbursement.

The dealers’ contribution varies based on their size and whether they want they employee-only plan or the new, expanded version. Employee-only plan costs range from $400 to $1,000 per month, while the expanded plan can add up to $2,500/month.

Al Gardner, head of network development, wrote that 121 of the 330 dealers in the pilot program have signed up for the expanded plan.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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