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Grand Caravan: top minivan again

by Bill Cawthon on

After beating the Toyota Sienna to the top spot in the minivan segment by 41 sales in September, the Dodge Grand Caravan staked a much stronger claim in October.

Dealers delivered 12,094 Dodge Caravans last month, 1,639 more than the Sienna. The Chrysler Town & Country advanced from fourth place in September to second place in October, 877 sales ahead of the Sienna.

Dodge-Caravan-SalesLeader-Web

Caravan sales were up 21% in the U.S. and 5% in Canada. Town & Country deliveries were up 4% in the U.S., 53% in Canada, and down 27% in Mexico (the Caravan isn’t sold in Mexico). Total North American volume was 16,095 for the Dodge and 11,991 for the Chrysler.

The long retooling shutdown at the Windsor plant is still handicapping the Chrysler minivans, year to date. The Caravan and Town & Country are fourth and fifth in U.S. year-to-date (YTD) standings, behind the Sienna, Honda Odyssey, and even the Kia Sorento, and that’s how they’re likely to finish the year.

The two vans combined still beat the “sales leaders” by a large margin. Working against the Chrysler twins is separate branding: the Dodge and Chrysler split FCA US sales down the middle so that neither minivan is a leader by itself, year to date.

In Canada, the Grand Caravan’s October market share was more than 60%; its YTD share is almost 60%. 4,001 Grand Caravans were delivered in October, more than the 950 Siennas, 750 Odysseys, and 391 Town & Countrys combined. It makes one think the Grand Caravan should continue in Canada past the upcoming redesign.

Minivan-MPV-Chart-Web

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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