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Ram: truck of the Macy’s parade

by David Zatz on

Ram trucks will tow all the floats in the 89th annual Macy’s Thanksgiving Day Parade® in New York City, as the official truck of the parade.

Around 3.5 million spectators and over 50 million television viewers see the Macy’s Parade each year; it is broadcast live on  NBC starting at 9 a.m. EST.

Ram in Macy's thanksgiving day parade

Ram will provide around 70 trucks and commercial vans, many of which are used for behind-the-scenes functions, with around 25 used to tow floats

The 89th annual Macy’s Thanksgiving Day Parade will have more than 40 different types of balloons, 27 floats, 1,100 cheerleaders and dancers, 12 marching bands; and celebrity performers. The floats are often two to three stories tall and range from 22 to 50 feet long, weighing from 4 to 8 tons.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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