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The secret behind the Ram Rebel X

by David Zatz on

Today, Ram debuted its Rebel X concept at SEMA. It has the usual custom paint, including a bright blue line to remind us that Mopar was there; 35 inch mud tires; and numerous Mopar parts.

More to the point, it also has a one-inch lift.

Ram Rebel X

A Ram spokesman told Allpar that there was no lift kit; instead, the company simply had the air suspension go up to its highest setting and stay there as the new normal, in much the same way as stock Rams Rebels are made to be higher from the ground than ordinary Ram 1500s.

This might be a one-off attention-getter, but it might also be an experiment to see how people react to a taller Ram Rebel. Perhaps, if there is a strong enough demand, Ram might start investing the surprisingly large amounts of cash required to actually customize the suspension to have a higher lift — assuming it doesn’t wreak havoc on economy figures.

For the full story, including more photos and all the modifications that went into the Ram Rebel X, see our 2015 Ram SEMA concepts page.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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