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Wrangler conversion to be shown at SEMA

by David Zatz on

Nine years ago, the original Jeep Wrangler Unlimited finished its two-and-a-half year run, replaced by the current Wrangler Unlimited. The first generation Unlimited had been made in limited numbers, but was clearly popular, and remains so on the used market.

Jeep modifier Trail Concepts, seeing the demand, decided to provide a modern version with all the creature comforts of the Jeep Wrangler JK, creating the Dual Sport 106.

Dual Sport 106 concept

A $14,995 conversion (requiring a Wrangler JK), the Dual Sport 106 is named after its 106-inch wheelbase; the ten-inch body-and-frame stretch was devoted entirely to the cargo area, with the hard top and side windows extended to match. The factory carpet and “sport cage” were kept, and the Jeep looks like a stock model, according to Trail Concepts founder Jason De Monto.

Trail Concepts Dual Sport 106

Production starts next month, but SEMA attendees can get a sneak peek at the Rugged Ridge Learning Center upper south hall entrance.  The 106 on display has a Rock Krawler 1.5″ lift, with 35″ tires and various Rugged Ridge products including the Spartacus stamped steel bumpers and hood. It also has a Warn Platinum Zeon 10 winch.

Trail Concepts is based in Phoenix, Arizona and has been selling Hemi swaps and turnkey Jeep conversions since 2009.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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