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Chrysler 313: Concept, Model, Engine, Car?

by David Zatz on

The area code of Detroit — 313 — has long been used on the license plates of Chrysler cars at shows. Now, it appears the company is trying to use it for something more; Steven St. Laurent pointed out that FCA US has trademarked “313” for use on cars.

There are numerous possibilities, the most likely of which is simply something such as a “Town & Country 313 Edition.”  The company may also be considering a Chrysler 313 series — a luxury version of the 300, the long-rumored minivan-based crossover, or even a new crossover replacing the Dodge Journey.

The company also produced a 313 cubic inch V8 engine, one of the “A” engines created in the 1950s to replace the original Hemi with something lighter and cheaper. These were quickly replaced by the “LA” — “lightweight A” — series which spawned the Viper V10. This use seems unlikely for the moment, but it’s possible. A smaller V8 (313 cid = 5.1 liters) to replace the 5.7 Hemi is some years off if it’s coming at all.

The most innocuous possibility is that Chrysler simply does not want other companies using its license plate at car shows.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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