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Cuda cleared; Barracuda blocked

by Bill Cawthon on

The U.S. Patent & Trademark office (USPTO) has officially approved “Cuda” as a trademark of FCA US, but, ironically, it blocked a similar application for “Barracuda.”

On June 17, 2014, the USPTO declared that the trademark had cleared the requirements for registration, and FCA just needed to show that the name was being used on a product in interstate commerce (bearing the name and being a motor vehicle, part, trim, or badge).


However, there was a distinct absence of motor vehicles bearing the name Cuda in interstate, or any other, commerce, so FCA filed for a six-month extension of the time to file the required statement of use. Then it did it two more times. On December 3, 2015, FCA received its third extension, leaving it with just two more before the USPTO will declare the application has been abandoned — but for the moment, Cuda belongs to FCA US.

As for the Barracuda, Chrysler Group / FCA US shot itself in the foot. They applied for the name in January 2012, and were granted the name, pending use in trade, in July 2012. FCA US’ final legal request for an extension was made last December.


On seeing that time would run out before a Barracuda appeared, FCA filed a new application on June 23, 2015 — but they failed to officially abandon the first application until August, so the second application was refused because it was a duplicate.

FCA’s second application is in limbo until the USPTO’s examining attorney checks the status of both applications. It’s been four months now and that still hasn’t happened.

It has been nearly four years since Chrysler Group filed the application to trademark the Barracuda name. Perhaps it is time to actually build the car?

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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