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Dodges get higher profits

by David Zatz on

Dodge profits per car — “average per unit net margin” — have gone up by 36% for the first nine months of 2015, compared with 2014, according to an FCA report.

hrv hellcat challenger burnout rear

The brand has increasingly been reaching younger buyers; the 707-horsepower Hellcat has grabbed attention, and Challenger sales have hit a record “fueled by [its] halo.” Dodge now has the youngest average age of any high-volume automaker.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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