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Dodges get higher profits

by David Zatz on

Dodge profits per car — “average per unit net margin” — have gone up by 36% for the first nine months of 2015, compared with 2014, according to an FCA report.

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The brand has increasingly been reaching younger buyers; the 707-horsepower Hellcat has grabbed attention, and Challenger sales have hit a record “fueled by [its] halo.” Dodge now has the youngest average age of any high-volume automaker.


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