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Separate Jeep showrooms coming?

by Bill Cawthon on

Automotive News reported that some of the 2,324 American Jeep franchises may get their own showrooms, helping dealers  with overcrowded showrooms. Nearly all Jeep shops are under the same roof as other FCA brands.

Jeep-SUV-FCA

The company has encouraged satellite facilities for Ram dealers in major truck markets; these have their own showroom, sales lot, and sales/finance staff. There are currently 37 such operations in the U.S., with more in development. The goal is to raise Jeep sales without increasing the number of dealers; adding new standalone Jeep dealers is not being considered.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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