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FCA launches 2016 Drive for Design Contest

by Bill Cawthon on

Fiat Chrysler has kicked off the fourth annual “Drive for Design” contest. Open to all high school students in grades 10-12, this year’s challenge is to design a Dodge SRT Hellcat for the year 2025.


Would-be designers have about a month to create their design and get it to FCA US, with a deadline of January 8, 2016. has complete rules and an entry form, with  illustrations of the SRT Tomahawk Concept from the Gran Turismo video game as a model.

The entries will be judged by a panel of designers including Ralph Gilles, head of global design for Fiat Chrysler Automobiles, Mark Trostle, head of Dodge and SRT design, and Joe Dehner, design chief for the Ram and Mopar brands.

As in previous years, Fiat Chrysler has put together appealing prize packages:

First place: MacBook Pro; three-week summer automotive design course at the College for Creative Studies (CCS) in Detroit (includes housing, meals and field trips); three passes to the Detroit Autorama (pictured above) at Detroit’s Cobo Center; a three-day/two-night stay in Auburn Hills, including flights, hotel. and rental car; and dinner with FCA US Design team members

Second, third and fourth places get the same package as the first place winner, but with an Apple iPad Pro and Apple Pencil rather than the MacBook Pro.

Winners will be honored on February 26, 2016 at Detroit’s Cobo Center to help kick off the 64th annual Meguiar’s Detroit Autorama.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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