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What’s the story with this Mod Top Charger Daytona?

by David Zatz on

On December 5, Allpar posted an image of a Dodge Charger with a mod top, taken “in the day” by Marc Rozman.  An acquaintance reported to Mr. Rozman that his father had brought the car home from work one day, saying it was in the executive garage and that someone had put the top on to test the public response.

mod top charger Daytona

Ed Poplawski provided this old photo of a unique, unique car — a Dodge Charger Daytona with a Mod Top. It seems unlikely that the company would have been trying to gauge tastes with this rare car — it’s most likely an owner’s choice, possibly to cover roof rust. 

Public tastes were fairly unpredictable at the time, and a test car would not be especially surprising; though the two Chargers now photographed with mod tops could also have been “one of nones” created by people with access to the vinyl.

1968-Dodge-Charger-Mod-Top

So far there is no confirmation, though product planner Burton Bouwkamp said he did not remember any tests of Mod Tops of Dodge Chargers.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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