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North America increasingly driving FCA

by David Zatz on

Fiat may come first in “Fiat Chrysler Automobiles,” but Chrysler comes first in company revenues — even more so now than in 2014.

For the first nine months of 2015, North America was responsible for 61% of net revenues; Europe came in second with 18%, Latin America with 6% (down from 9%).  Other major segments were components (6%), Asia-Pacific (6%), Maserati (2%), Ferrari (2%), and other businesses.

In adjusted earnings before interest and tax, North America dominated further, taking an 86% share. The second place went to Ferrari with 10%. European, African, Latin American, and Asia-Pacific car sales amounted to just about 7%.

Every Jeep model has grown in sales from 2009 to the present, save for the slow-selling, discontinued Commander. Cherokee was the largest boost, up 349% from Liberty. Production of Jeeps in Brazil and China started in 2015.

Ram market share has increased from 15.5% in 2009 to 20.6% for the first three quarters of 2015, despite new GM and Ford entries.

North American revenue is almost all from former Chrysler brands; in saving Chrysler, it seems that Fiat saved itself.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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