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ProMaster City’s surprise upset

by Bill Cawthon on

Ram dealers delivered 1,942 ProMaster Citys last month, a record for the compact van, after sales skyrocketed 158% over the prior month— jumping 215% over the January-October average monthly sales.

Ram-ProMaster-Rockets-Web

The ProMaster City even beat the best-ever sales months for the Nissan NV200 and its GM clone, the Chevrolet City Express. In November, the ProMaster City came within 84 units of equalling the combined sales of the two competitors (albeit far lower than the Ford Transit Connect).

That large a spike often signals a single large purchase, especially for a fleet vehicle. When Sales and Dealer Network Media Relations Manager Ralph Kisiel reviewed the list of ProMaster City customers for November, he found that there wasn’t a single major order, but that there were many multiple-unit buyers in the commercial, government, and rental segments.  Mr. Kisiel checked with fleet operations, and said that “we are aggressively attacking the market.”

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.


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