StaffAllpar HomeMore NewsCarsTrucksUpcomingRepairsTest drives

The FCA/Star Wars commercials

by David Zatz on

FCA’s global campaign with Disney and Lucasfilm starts on December 3, to promote “Star Wars: The Force Awakens” and Chrysler, Dodge, Jeep®, Ram, and Fiat vehicles. The movie itself  opens worldwide on December 18.

Seven co-branded televisions spots will launch this week in United States.  The Ram “Family” spot uses sound design and music from the movie trailer, along with the voice of Luke Skywalker (Mark Hamill) saying, as Rams appear, “There exists an all-powerful force in the universe. It surrounds us. Gives us strength. Turns fear into hope. And to those who seek to harness such power … This is what you’ve been looking for…”

Dodge’s spot uses the “bad guys” with a black Dodge Viper leading white Dodge Chargers, Challengers and Durangos to the opening of the Star Wars film, set against the “Imperial March” music.

Finally, Chrysler looks at the first time people saw a Star Wars movie, Jeep showcases the Renegade, while Fiat shows black and white Abarths dueling on “a landscape from a galaxy far, far away.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

Aussies go for Mopar squads
2017 Jeep Compass
Compass’ loose nuts

Another alternator recall

More Mopar Car
and Truck News

Some popular Allpar pages

Dodge Demon

2018 Wrangler JL

Staff details/contactsTerms of ServiceInformation is presented to the best of our knowledge. Plans change and sometimes mistakes are made. Decisions or purchases made based on this site's verbiage or images are done at the reader's own risk. Also see the Allpar News archives, 1997-2008 • Copyright © 2008-2017, Allpar LLC. All rights reserved. • Mopar, Dodge, Jeep, Chrysler, HEMI, and certain other names are trademarks of Fiat Chrysler Automobiles.