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Vote for the Ferrari of 2040

by Bill Cawthon on

Ferrari has announced the finalists in its third Top Design School Challenge.

The Challenge, which also ran in 2005 and 2012, gives students at the world’s most prestigious design institutes a chance to show their stuff.


Fifty schools entered the competition; that number was cut to eight in the first round and then to four finalists. The four schools that made the final cut are the College for Creative Studies in Detroit; Germany’s Hochschule Pforzheim, one of Europe’s leading design schools; the ISD-Rubika of Valenciennes, France and Hongik University in Seoul, Korea. Hongik had the largest number of entries.


This time the challenge was to design the Ferrari of 2040. The challenge was issued and the work started in October 2014. A year later scale models of the twelve finalist designs, three from each school, arrived in Maranello.


There are two prizes: Top prize is the “Gran Premio” based on the decision of a panel that includes designers, engineers, collectors and Ferrari racing drivers such as Sebastian Vettel, who finished third in the Formula One standings this year. The second prize is the “Premio Speciale,” which is awarded based on online voting on the official Ferrari Facebook page.


You can view photos of all the finalists and vote for your favorite on Ferrari’s Facebook Page:

Results and the winner will be announced on January 15, 2016.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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