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Wrangler: “best resale value”

by Bill Cawthon on

The Jeep Wrangler has won Kelley Blue Books’s 2016 Best Resale Value award in the Small Crossover/SUV segment.  Kelley’s analysts expect Wrangler to keep more of their value over five years than any competitors, including numerous Asian entries.

Jeep-Wrangler-Sunrise-Web

The Wrangler also came in at number five on KBB’s Top Ten list, with an estimated resale value of 66% of its original price after three years, and 55% at five years.

KBB wrote, “You could count on one hand the number of new vehicles that actually thrive by doing things the same way for decades, and the Jeep Wrangler is one of them. In fact, it could be the poster child for such an exclusive set… the Wrangler’s core mission hasn’t deviated far from that of its World War II-era ancestors: to affordably go where others can not.”

They pointed to its relatively low pricing, starting at $25,000. “No matter which Wrangler you choose, it will make you smile — even when it’s time to sell.”

For the second year in a row, Subaru and Lexus earned top honors for best brand and best luxury brand.

Bill Cawthon grew up in the auto industry in the 1950s. His Dad worked for Chrysler and Bill spent a number of Saturdays down on the plant floor at Dodge Main in Hamtramck. Bill is also the U.S. market correspondent for just-auto.com, a British auto industry publication, and a member of the Texas Auto Writers Association, which has named the Jeep Grand Cherokee the “SUV of Texas” several times and named the Ram 1500 as the “Truck of Texas” two years running.

Bill has owned five Plymouths (including the only 1962 “Texan”), one Dodge and one Chrysler and is still trying to figure out how to justify a Wrangler. He also has owned at least one of every 1:87 scale model of a Chrysler product. You can reach him directly at (206) 888-7324 or by using the form.

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