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Dart, 200 “to run their course”

by David Zatz on

Mr. Marchionne said that the Dart would continue for a while, but that new partners may “provide product from their facilities” afterwards. He named both the Dart and the 200 as “running their course” while customer preferences shift to crossovers, SUVs, and trucks, in the face of low gasoline prices.

Mitsubishi seems likely to return to Chrysler badging within the United States, based on Mr. Marchionne’s use of the term ”our partners.” FCA is the distributor for Mitsubishi in Mexico.

The FCA CEO’s words seem to indicate that both the Dart and 200 will eventually be dropped and replaced by cars supplied by another manufacturer, bearing Chrysler badging. The Chrysler 100, a planned compact car, is unlikely to appear with the CEO’s stated shift of resources away from cars.

Also see who the potential partners might be, and a long-term perspective on the shift to crossovers.

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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