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Alfa Romeo’s updated plan

by David Zatz on

Much has been made of the woes of Alfa Romeo, but today FCA released its new product launch sequence for the brand, which is to use a single platform/architecture for a wide range of cars.

alfa romeo

The Giulia midsize sedan is still to arrive this year,  but the midsize crossover is now set for “2016/2017.” It will be followed over three years (2017-2020) by, in order, a full-size sedan, two crossovers, two “specialty” vehicles, and a hatchback.

Changes in the plan were driven by a decision to weight China’s needs less than the original plan, due to changes in their economy.

2016 Alfa Romeo Giulia

Dodge is sharing in the engineering and fruits of the effort, but may have to wait for Alfa Romeo to enter each segment first, so critics will not be able to call the Alfa Romeo “just a Dodge with fancy trim.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304


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