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Best Detroit show since 2003

by David Zatz on

A costly renovation of Detroit’s Cobo Hall appears to have paid off in a huge Detroit auto show, attracting 815,575 attendees, around 10,000 more than last year. The record remains 838,066, in 2003; the recent low point, 650,517 in 2009.

Over five thousand media reps were on hand, and the industry preview brought in a record 39,788 people from 2,000 companies. The charity preview brought in $5.2 million (gross).

President Barack Obama toured the show after press days. Mr. Obama’s first car was a Jeep Cherokee XJ; he also bought a new 2000 Dodge Neon and a new Chrysler 300C as a senator.

The Fiat Chrysler area was reportedly jam-packed during the public days, as people were attracted in by the light show which included roof-mounted “gears,” walls, and pillars.


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