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Official: why it’s named “Pacifica”

by David Zatz on

Numerous people have questions why the new minivans are called “Pacifica” rather than “Town & Country.” It turns out that much of the speculation was correct (though some guesses were wrong).

2017 Chrysler Pacifica name on press kit

Sergio Marchionne responded to this question earlier today:

There’s a reason why we have brand names, and I’ll take full ownership for anything that goes wrong and I’ll give credit to anybody who gets it right, so if it doesn’t work, it’s my fault. Let’s just agree on that,  There was actually a combination of intents.

On the one side, Reid Bigland wanted to continue to sell the old Town & Country for a period of time while the new model launched. So we prolonged the life of both the Town & Country and the Caravan.

And on the other side, he wanted to really break the association with sort of the soccer moms, because this car is so fundamentally different than the previous one that he wanted to break the connection.

I think the use of Pacifica was — at least on the inside of FCA has got, based on our evaluation, it’s got good market vibes. It was on the market for five years. I’ve been reminded of that this morning. It wasn’t out there long enough to damage the brand, and I think it’s still remembered. And people who drove one liked it. We’re just going back and reaccessing that memory. There’s no other magic.

Chrysler has, in the past, successfully sold new and old versions of a design together; the Jeep Cherokee XJ sold alongside both of its replacements, the Grand Cherokee and the Liberty.

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