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Eurojeep sales: 2015

by David Zatz on

The ACEA has released its list of European new-car registrations, with expected good news for Jeep. A 12% gain in December helped the brand more than double its annual sales, leaping from 41,415 to 88,211 across Europe. That’s still only a market share of 0.6%, but it was enough to put Jeep ahead of Lancia/Chrysler, Alfa Romeo, Maserati, and Ferrari.


Lancia/Chrysler rung in 61,680 sales for 2015, for a 0.4% market share, down from 0.6%. In 2014, Jeep had a market share of 0.3%, putting it behind Lancia/Chrysler and Alfa Romeo.

Fiat (brand) rose by 23% in December, ending the year up by 12% with 656,669 sales. During 2015, all FCA brands combined hit 872,504 sales in Europe (up by 14%), increasing market share from 5.9% in 2014 to 6.1% in 2015.

FCA’s increase was higher than VW (6%), PSA (6%), Renault (9%), Ford (9%), Opel/GM (2%), BMW (12%), Toyota (7%), and other, smaller automakers. The only major companies to register a stronger increase were Daimler (18%) and Nissan (16%).

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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