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FCA to let sales slide?

by David Zatz on

FCA, having seen larger than expected sales in the US and North America has a whole, is planning to allow sales levels to fall naturally, along with the industry. This is likely being done to maintain profitability, and allow for a graceful break of the company’s long run of sales increases.


With FCA US changing which factories product various vehicles, maintaining sales growth would likely result in high incentives on less-popular vehicles. The advance warning to analysts warns them that sales may fall, while remaining at or above the May 2014 plan levels.

Update: One reason for letting sales slide down to planned levels is to avoid “unrealistic pricing expectations.”

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