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FCA to let sales slide?

by David Zatz on

FCA, having seen larger than expected sales in the US and North America has a whole, is planning to allow sales levels to fall naturally, along with the industry. This is likely being done to maintain profitability, and allow for a graceful break of the company’s long run of sales increases.


With FCA US changing which factories product various vehicles, maintaining sales growth would likely result in high incentives on less-popular vehicles. The advance warning to analysts warns them that sales may fall, while remaining at or above the May 2014 plan levels.

Update: One reason for letting sales slide down to planned levels is to avoid “unrealistic pricing expectations.”

David Zatz founded Allpar in 1998 (based on a site he had begun in 1993-94), after years of writing reviews for retail trades. He has been quoted by the New York Times, the Daily Telegraph, the Detroit News, and USA Today. Before making Allpar a full-time career, he was a consultant in organizational psychology. You can reach him by using our contact form (much preferred) or by calling (313) 766-2304

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